Tuesday, October 11, 2011

Targeted Marketing, Part 2

It's happened again. I've received another email from the Quality Paperback Book Club.

Like I mentioned in my previous post, this one was headed at the top with: NEW & PERFECT FOR YOU.

The support copy read: We want you to be the first to know about this new arrival that matches your reading interests.

The title of this one?

CRAFTING WITH CAT HAIR
Cute Handicrafts to Make with Your Cat

Seriously.

1 comment:

  1. I thought you were pulling our leg - no company can be that dumb, no one would send an email recommending a book with the word penis in it, and no one is making anything out of cat hair, right? Wrong. From Amazon: "Crafting with Cat Hair: Cute Handicrafts to Make with Your Cat [Paperback]
    Be the first to review this item! List Price: $14.95"

    I am not searching for the first book, I don't want my employer to think I'm a perv, but I now have no doubt that it exists. And I think MY company does dumb things sometimes....!

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