I belong to one of those book clubs where you get a lot of books for free when you sign up and then you have to tell them every month not to send you any more.
I received an interesting email from them the other day. The subject line was "We've been thinking about you."
Now that I'm in the e-comm biz, I pay more attention to subject lines and email content than I used to, so I clicked it open right away.
This was the headline at the top: NEW & PERFECT FOR YOU.
(The use of caps is theirs, not mine.)
The support copy read: We want you to be the first to know about this new arrival that matches your reading interests.
Now I am interested. This email represents the beauty of e-comm marketing - looking at what you've ordered or declined in the past and tailoring an offer specifically for you. Target marketing. It's what Amazon does so well on their site.
Imagine my surprise when I saw the recommended book:
Penis Power
The Ultimate Guide on Male Sexual Health
Hmmm. Maybe just a little off-target in this case.
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my guess is that they assume everyone wants some penis power every now and then. LOL
ReplyDeleteI think they are right on target! haha
ReplyDeleteOf course...my two Renees comment on the penis post : ) I miss you guys!
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